Business in Practice, the highly-successful massive open online
course (MOOC) offered by Georgetown
University’s McDonough School of Business, is now open for
Global Business in Practice is the only MOOC offered by a top business
school to combine academic lessons on global business with the insights
of global leaders across several industries. The self-paced, seven-week
course is a partnership among the school’s Global
Business Initiative, Georgetown’s Center for New Designs in Learning
and Scholarship, and edX.
New to the second iteration is a module on global branding.
Participants learn from Georgetown professors, as well as through
interviews with prominent global business leaders, including Joe
Baratta, global head of private equity for Blackstone; Mark del Rosso,
president and CEO of Bentley Motors, Inc.; Fabrizio Freda, president and
CEO of Estée Lauder Companies; Alvaro Fernandez Garza, CEO of ALFA;
Franck Moison, vice chairman at Colgate-Palmolive Company; Stephanie von
Friedeburg, chief operating officer at International Finance
Corporation; and Manuel Puig, vice chairman of Puig; among others.
“Only at Georgetown McDonough can you find a course that combines
rigorous academic lessons in global business and how they apply to the
real world, as seen through the eyes of c-suite executives,” said
Ricardo Ernst, professor of operations and director of the Global
Business Initiative. “Our MOOC provides access to these lessons and
insights to participants from around the world who can complete the
course at their convenience.”
The inaugural offering of the course attracted more than 5,000
participants from 160 countries, with over 500 entries posted to the
discussion boards and approximately 1,300 assessments taken.
From seasoned business professionals to those just starting their
careers, Global Business in Practice helps participants understand the
latest issues facing today’s fast-paced global business environment. The
MOOC includes high-quality lecture videos, poll questions, discussions,
peer assessment exercises, and sources for further learning.
Additionally, as a companion to the course, Ernst shares weekly posts on
website highlighting current global business issues that complement
the MOOC sessions.
Learn more or sign up here.
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