Ikon Pass Joins Forces with Protect Our Winters with $50K Donation to Create the Ikon Pass Fund



DENVER–()–The Ikon
Pass
, a new ski and snowboard pass product from Alterra
Mountain Company
, has partnered with Protect
Our Winters
(POW) to further climate change education and advocacy
through a three-level $50k partnership: the creation of the Ikon Pass
Fund, a Summit Level donation, and a complimentary one-year Protect Our
Winters membership to each Ikon Pass holder for the 2018-2019 winter
season.

With a first-of-its-kind advocacy endowment for Protect Our Winters,
$25k will be given to Protect Our Winters to establish the Ikon Pass
Fund, to be used toward thoughtful, collaborative initiatives based in
education and action throughout the year. Its purpose is to support
industry-led climate initiatives towards POW’s three priorities of
setting an economy-wide price on carbon, transitioning to a clean-energy
economy by investing in solar energy, and utilizing innovative transit
solutions to minimize greenhouse gas emissions.

Click HERE
for thoughts from POW founder and professional snowboarder, Jeremy Jones.

“The Ikon Pass Fund is a proactive response that helps connect snow
sports enthusiasts to their passion in the midst of a changing climate,”
said Mario Molina, Executive Director of Protect Our Winters. “With this
unique partnership, the Ikon Pass is stepping off the sidelines to not
only help support POW’s initiatives as a Summit Level sponsor, they will
also be helping to draft unique opportunities to further POW’s
leadership position on climate within the snow sports community.”

The Ikon Pass joins notable brands such as Burton and Patagonia as a
Summit Level Partner, through a $25k donation. As a Summit Level
Partner, the Ikon Pass is funding POW’s efforts to mobilize a highly
passionate and connected outdoor community in a movement to fight
climate change. POW’s goal is to use the robust and influential outdoor
economy to create the will for meaningful climate solutions at the state
and federal level.

“It’s a natural partnership between the Ikon Pass and Protect Our
Winters, and we are proud to collaborate on tackling climate change
together, an issue that has a profound impact on our industry and
community,” said Erik
Forsell
, Chief Marketing Officer for Alterra Mountain Company. “The
Ikon Pass Fund offers the flexibility to be creative and spontaneous
with various opportunities and activation throughout the year to further
highlight POW’s message and initiatives.”

In addition, all Ikon Pass holders will receive a complimentary one-year
$50-valued membership in their name to POW upon purchase. Pass holders
will receive POW die cut stickers, 20% off POW store merchandise, a
monthly POW newsletter, and a subscription to the biweekly email
newsletter, “The Line”.

“The time to make crucial and immediate climate action is here and the
outdoor community has a unique opportunity to lead,” said Jeremy Jones,
professional snowboarder and founder of Protect Our Winters. “We are
encouraged by our new partnership with the Ikon Pass and hope it
inspires others to become engaged in an issue that has direct impacts on
the mountains we all love.”

The Ikon Pass will go on sale in the spring and additional information
including access specifics by destination, price, sale date and other
pass product details will be announced in the coming weeks. Please visit www.ikonpass.com.

Click HERE
for thoughts from POW founder and professional snowboarder, Jeremy Jones.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most
iconic mountains in North America and delivering authentic, memorable
snow adventures. Brought to you by Alterra Mountain Company, the Ikon
Pass unlocks access to a community of diverse destinations you want to
ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort,
Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows,
Mammoth Mountain, June Mountain and Big Bear Mountain Resort in
California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana;
Stratton and Killington in Vermont; Snowshoe in West Virginia; Tremblant
in Quebec and Blue Mountain in Ontario, Canada; Sunday River and
Sugarloaf in Maine; Loon Mountain in New Hampshire; and Deer Valley
Resort, Alta and Snowbird in Utah. Special offers will also be available
at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing
operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of 12 iconic year-round
destinations, including the world’s largest heli-ski operation, offering
the Ikon Pass, the new standard in season passes. The company owns and
operates a range of recreation, hospitality, real-estate development,
food and beverage and retail businesses. Headquartered in Denver,
Colorado with destinations across the continent, we are rooted in the
spirit of the mountains and united by a passion for outdoor adventure.
Alterra Mountain Company’s family of diverse playgrounds spans five U.S.
states and three Canadian provinces: Steamboat and Winter Park Resort in
Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain
and

Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in
West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer
Valley in Utah; and CMH Heli-Skiing & Summer Adventures in

British Columbia. We honor each destination’s unique character and
authenticity and celebrate the legendary adventures and enduring
memories they bring to everyone. Alterra Mountain Company also owns
Honua Kai Resort and Spa in Hawaii. For more information visit www.alterramtnco.com.

About Protect Our Winters

Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes
the outdoor sports community to lead the fight against climate change
through educational initiatives and political advocacy. Founded by
professional snowboarder Jeremy Jones in 2007, Protect Our Winters works
with businesses, athletes and the community to harness the collective
power of the outdoor sports industry to take meaningful action against
climate change. For more information, visit www.protectourwinters.org.



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